West Michigan’s Kasie Smith Receives National Honor Selected as a Top Women in Media – Entrepreneur

Honorees Being Celebrated at June 9, 2016, Awards Luncheon in New York City

GRAND RAPIDS, Mich., May 9, 2016 — Folio: announced its 2016 class of Top Women in Media, with local woman-owned business leader Kasie Smith, president of Serendipity Media, LLC, among the honorees in the Entrepreneur category.

Each year, a select group of women are hand-picked by the Folio: team to represent the best and brightest rising stars, entrepreneurs, director-level doers, corporate visionaries and industry leaders. The 2016 class of honorees includes Entertainment Weekly's Ellie Duque, Forbes Media's Jessica Sibley, Kisho Media's Tasheema Prince, New Hope Natural Media's Carlota Mast, Bloomberg's Laura Zelenko and Idea Couture's Ashley Perez.

View the 2016 Top Women in Media Honorees.

Smith founded Serendipity Media in 2002 with the launch of Groups Today magazine. Today, the Grand Rapids-based company has diversified into a full-service media company and content marketing firm that produces six magazines, five eNewsletters, and three custom publications, and manages websites, social media, event marketing and a full menu of creative services for its local and national clients.

Serendipity Media titles include:

  • West Michigan Woman
  • Groups Today
  • Teach & Travel – the official publication of the Student & Youth Travel Association.
  • AfterSchool Today - the official publication of the National AfterSchool Association.
  • Broadway Spotlight
  • Agent Life – the official publication of the National Association of Career Travel Agents.
  • Various custom publishing projects (past and present), among them Miss America's Outstanding Teen Program Book, Fourpoints – the publication for contestants and volunteers of the Miss America organization, and The Experience Visitors Guide for Grand Rapids.

Honorees will be recognized and celebrated Thursday, June 9, 2016, at the Yale Club in New York City. For questions about the Folio: Top Women in Media Awards program, contact Jessica Coonan at jcoonan@accessintel.com or 203.899.8436.


About Serendipity Media
Serendipity Media is a full-service media company and content marketing firm based in Grand Rapids, Michigan. It specializes in magazine and eNewsletter publishing, along with managing various websites and social media platforms. Its clients include national associations and regional organizations. For more information, visit www.serendipity-media.com.

About Folio:
Folio: is dedicated to providing magazine publishing professionals with the news, insights, and best practices to keep them in tune with today's media industry trends. Folio: has a wide range of resources to help you stay on top of the latest news and find real solutions that help you drive revenue including newsletters, Folio: magazine, awards programs, webinars, conferences and networking events. For more information, visit www.foliomag.com.


New Editorial Staff Addition!

Serendipity Media is pleased to announce that Lisa Stickler has joined the team as staff writer. Lisa came to this new career by way of marketing and law. After graduating from Michigan State University, Lisa worked in Ford Motor Company's Marketing and Sales Department. She then attended The John Marshall Law School in Chicago, Illinois. After earning her J.D., magna cum laude, she worked as a civil litigation attorney at Chicago's Cassiday Schade, LLP.

As a native to Michigan's east side, Lisa has grown to love the Grand Rapids area. She enjoys spending time with her husband Nick, their two young children and her friends.


$21,000 Raised for Three Local Breast Cancer Charities during Wine & Wig 2015

GRAND RAPIDS, Mich. (November 3, 2015)—The third annual West Michigan Woman Wine & Wig Gala was a huge success raising $21,000 for three local breast cancer charities: Susan G. Komen Michigan, the American Cancer Society, and Gilda's Club Grand Rapids. This is the first time these three charities have come together to collectively support one event.

"The event has grown each year. Attendance was up. Sponsorship was up. And most importantly, the money raised to end breast cancer and support survivors and their loved ones grew too," said West Michigan Woman president and publisher, Kasie Smith. "We're so pleased that Wine & Wig has become the local premier party of breast cancer awareness month."

Save the date! The 4th annual West Michigan Woman Wine & Wig Gala will be held on October 15, 2016 at the Grand Rapids Art Museum. The event will once again benefit Susan G. Komen Michigan, the American Cancer Society, and Gilda's Club Grand Rapids.

Wine & Wig is a whimsical event where attendees enjoy food, wine, dancing, and auctions all while wearing wigs as a sign of solidarity with those coping with breast cancer or a cancer treatment that causes hair loss.

West Michigan Woman would like to extend a thank you to all our 2015 sponsors:
Meijer, Inc., Griffin Properties, Cascade Engineering, ReNewal Skin Spa, Mercy Health, BDO, Advanced Radiology Services, Chemical Bank, Comerica Bank, DeGraaf Interiors, Mika Meyers, Plante Moran, Priority Health, Ryan Raymond Agency-Farm Bureau, 2 Men & A Truck, Clarity Mammography, Informs, Northpointe Bank, Rogers Printing, Michigan Women's Foundation, Engine, Posh Petals, Prestige Sound & Entertainment, Townsquare Media, and Grandville Printing.

About West Michigan Woman
West Michigan Woman is dedicated to local, professional, and influential women in the Greater Grand Rapids, Holland, and Muskegon communities. The magazine is published by Serendipity Media, LLC—a full-service media company and marketing firm.
Serendipity produces six magazines, five eNewsletters, three custom publications, six websites, and a full menu of creative and marketing services.


Wine & Wig Charity Partner Announced for 2015

WMW WineWig Logo

Three Local Cancer Charities and West Michigan Woman Magazine Join Forces to Address Breast Cancer in West Michigan.

The American Cancer Society, Susan G. Komen Michigan, and Gilda's Club Grand Rapids have been named the charities that will benefit from this year's West Michigan Woman Wine & Wig Gala.

"Bringing together the American Cancer Society, Komen Michigan, and Gilda's Club Grand Rapids allows our event proceeds to have a holistic impact on women's breast health," said Kasie Smith, publisher of West Michigan Woman magazine. "From research to treatment and support, these three organizations represent some of the best our community has to offer, and we are proud to partner with them."

This is the first time that West Michigan Woman has broadened its Wine & Wig efforts of to support an entire cause, rather than one charity. It is also the first time all three charities will collectively work together.

"As a breast cancer survivor, I know firsthand how intimidating a diagnosis and treatment plan can be," said Jennifer Jurgens, executive director, Komen Michigan. "When organizations like ours choose to collaborate, we can be more patient-centered and a stronger force in the fight against breast cancer."

"The programs we offer on a local level complement the programs and services offered by Komen Michigan and Gilda's Clubs. We don't overlap what we do in West Michigan, and we each fill a vital need," said American Cancer Society Community Manager Renee Ricard-Burmeister.

Wine & Wig is a whimsical event where attendees enjoy food, wine, and a silent auction, all while wearing wigs as a sign of solidarity with those coping with breast cancer or a cancer treatment that causes hair loss.

"Wine & Wig is a light-hearted, fun-filled night of camaraderie to benefit a serious cause. We are thrilled to be part of it and working in concert to raise awareness of our mission and the important work of all involved," said Gilda's Club Grand Rapids President Wendy Wigger. "Just as our namesake, Gilda Radner, understood the importance of finding reasons to laugh even during life's toughest moments, we see this event as an opportunity to have fun."

West Michigan Woman Wine & Wig was established in 2013 to show financial support for organizations whose mission is dedicated to improving the lives of local women in the West Michigan community, all while having fun. More than 175 people attend each year.

Sponsorships are available by contacting Angie Dykstra at angie@serendipity-media.com or 616.458.8371.

West Michigan Woman Magazine Joins Local First

Local First is the premier organization advocating for local business ownership in the Midwest. The organization lends support, resources, and overall awareness to locally owned businesses—such as ourselves.

Local First introduces us to other like-minded businesses and provides educational opportunities to help cultivate overall growth. In addition, they host a variety of events throughout the year that allows us to get to know other locally owned businesses in our community and to figure out ways we can help each other grow, develop and continue to be successful.

For more about Local First, visit www.localfirst.com

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