Wine & Wig Charity Partner Announced for 2015

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Three Local Cancer Charities and West Michigan Woman Magazine Join Forces to Address Breast Cancer in West Michigan.

The American Cancer Society, Susan G. Komen Michigan, and Gilda's Club Grand Rapids have been named the charities that will benefit from this year's West Michigan Woman Wine & Wig Gala.

"Bringing together the American Cancer Society, Komen Michigan, and Gilda's Club Grand Rapids allows our event proceeds to have a holistic impact on women's breast health," said Kasie Smith, publisher of West Michigan Woman magazine. "From research to treatment and support, these three organizations represent some of the best our community has to offer, and we are proud to partner with them."

This is the first time that West Michigan Woman has broadened its Wine & Wig efforts of to support an entire cause, rather than one charity. It is also the first time all three charities will collectively work together.

"As a breast cancer survivor, I know firsthand how intimidating a diagnosis and treatment plan can be," said Jennifer Jurgens, executive director, Komen Michigan. "When organizations like ours choose to collaborate, we can be more patient-centered and a stronger force in the fight against breast cancer."

"The programs we offer on a local level complement the programs and services offered by Komen Michigan and Gilda's Clubs. We don't overlap what we do in West Michigan, and we each fill a vital need," said American Cancer Society Community Manager Renee Ricard-Burmeister.

Wine & Wig is a whimsical event where attendees enjoy food, wine, and a silent auction, all while wearing wigs as a sign of solidarity with those coping with breast cancer or a cancer treatment that causes hair loss.

"Wine & Wig is a light-hearted, fun-filled night of camaraderie to benefit a serious cause. We are thrilled to be part of it and working in concert to raise awareness of our mission and the important work of all involved," said Gilda's Club Grand Rapids President Wendy Wigger. "Just as our namesake, Gilda Radner, understood the importance of finding reasons to laugh even during life's toughest moments, we see this event as an opportunity to have fun."

West Michigan Woman Wine & Wig was established in 2013 to show financial support for organizations whose mission is dedicated to improving the lives of local women in the West Michigan community, all while having fun. More than 175 people attend each year.

Sponsorships are available by contacting Angie Dykstra at or 616.458.8371.

West Michigan Woman Magazine Joins Local First

Local First is the premier organization advocating for local business ownership in the Midwest. The organization lends support, resources, and overall awareness to locally owned businesses—such as ourselves.

Local First introduces us to other like-minded businesses and provides educational opportunities to help cultivate overall growth. In addition, they host a variety of events throughout the year that allows us to get to know other locally owned businesses in our community and to figure out ways we can help each other grow, develop and continue to be successful.

For more about Local First, visit

Wine and Wig 2013

West Michigan Woman is proud to bring you Wine & Wig! Established this year, the annual event will show financial support for a West Michigan philanthropic organization whose mission is dedicated to improving the lives of local women and our community, all while having fun! In 2013, Susan G. Komen West Michigan was selected to receive the proceeds from this event. We are excited to partner with them and their local mission to fight breast cancer!

So, what is Wine & Wig? Women, get dolled up in your favorite dress, red carpet makeup, heels, sparkly jewels, and throw on a wig to suit your mood! Men, dress in your evening best, shine your shoes, add a spray of your favorite cologne, but don't leave the house without a wig on top!

Your ticket will get you into the first annual Wine & Wig gala at the GRAM where you will enjoy delicious food pairings with scrumptious wine and beer. There will also be a silent auction so you can bid on unique items and experiences. You won't want to miss this milestone event in Grand Rapids!

Tickets go on sale August 5, 2013 for $100 per ticket. Tickets include food pairings along with beer and wine. Click here or visit our Facebook page for more information.

Interested in partnering with us? Download sponsorship information or e-mail Kasie. Four levels of sponsorships are available to best fit your organization. It's a great cause and the first event of its kind in Grand Rapids!

The Experience Is Here

The 2013 Experience Grand Rapids Visitor's Guide is here! Serendipity Media partnered with Experience Grand Rapids on publishing this year's visitors guide. Grand Rapids as a community certainly offers much to do—for a multitude of interests—and we covered them all in this comprehensive guide to everything that makes up our thriving community. You can view the 2013 Visitor's Guide right now on any device by simply clicking here.

We encourage you to check out some of the great editorial in this year's guide, featuring our foodie culture, love for beer, family-friendly events, museums, festivals, and other activities. Flip through the book, print pages of interest, and click links to bonus content and videos! You can request your free copy in the mail by visiting here.

Serendipity Media's Kasie Smith Named Top Ten ATHENA Young Professional Award Finalist

September 2012--The ATHENA Young Professional Award recognizes an emerging leader for their contributions to community, professional excellence, and commitment to serve as a personal and professional role model to young women.

The Grand Rapids Area Chamber of Commerce proudly presents the following top ten finalists for the 2012 ATHENA Young Professional Award:

  • Ellie Andrus, Make-a-Wish Michigan
  • Sara Binkley-Tow, MomsBloom
  • Bridget Clark Whitney, Kids' Food Basket
  • Amy Marshall, Management Business Solutions
  • Jennifer Pascua, WZZM 13
  • Kristin Revere, Revere Consulting LLC
  • Kasie Smith, Serendipity Media LLC
  • Adrienne Wallace, 834 Design & Marketing
  • Lynee Wells, Williams & Works
  • Milinda Ysasi Castanon, Herman Miller

The selected award recipient will be named from among these finalists. The announcement will be part of the ATHENA Award Celebration set for Tuesday, September 18 at the JW Marriott International Ballroom, 235 Louis Campau St. NW. The top ten ATHENA Young Professional Award finalists will be honored along with Gemini Editor Carole Valade, the 2012 ATHENA Award recipient, during the luncheon that begins at 11:30 a.m. Finalists for both awards will be special guests at a private reception prior to the luncheon event sponsored by Huntington Bank as well as recognized during the award program.

About ATHENA Grand Rapids
A program of the Grand Rapids Area Chamber of Commerce, the ATHENA Award and ATHENA Young Professional Award are offered to help support, develop, and honor women leaders in Grand Rapids. The ATHENA Leadership Model® from ATHENA International identifies eight distinct attributes that are reflective of women’s contributions to leadership: Authentic Self, Relationships, Giving Back, Collaboration, Courageous Acts, Learning, Fierce Advocacy, Celebration and Joy. Find out more about these tenets at our webpage:

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